Should you integrate social media? For many businesses, the technological choices may seem overwhelming. However, the basic issues are the same as in any other marketing decision: Will social media help you make more money, by either gaining new customers or building loyalty with current ones? Is it a cost-effective allocation of your marketing time and dollars compared to alternatives?
Use social media strategically to:
- Meet unmet marketing needs
- Increase access to your target market
- Open the door to a new niche market
- Move prospects through the conversion funnel
- Encourage loyalty from existing customers
Social networking sites usually track the number of times your profile is viewed, the number of comments received, and the number of friends or follower aquired. Visits to your website originating from social media pages will show up in your referrer statistics.
