Responsive Web Design

Responsive Web Design is a Web design approach aimed at crafting sites to provide an optimal viewing experience—easy reading and navigation with a minimum of resizing, panning, and scrolling—across a wide range of devices (mobile phones, tablets, laptops and desktop computer monitors).

The principle of responsive web design ensures a website can be viewed from any device, with any size screen, with an experience. It’s about respecting the fact that users want to consume website experiences on their 4-inch mobile smartphone screen, their 7-inch mini tablet screen, their full-size 10-inch tablet device, their laptop screen and even their big-screen 4K HDTV. The design is responsive because it constantly takes into account the properties of the device and the browser on which the user consumes the content.

A site designed with Responsive Web Design adapts the layout to the viewing environment by using fluid, proportion-based grids, flexible images and CSS3 media queries.

  • The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.
  • Flexible images are also sized in relative units, so as to prevent them from displaying outside their containing element.
  • Media queries allow the page to use different CSS style rules based on characteristics of the device the site is being displayed on, most commonly the width of the browser.
  • Server-side components in conjunction with client-side ones such as media queries can produce faster-loading sites for access over cellular networks and also deliver richer functionality/usability avoiding some of the pitfalls of device-side-only solutions.
Responsive Web Design in Mankato MN

The fluid grid concept calls for page element sizing to be in relative units like percentages, rather than absolute units like pixels or points.

Recommended By Google

This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Contrast this with a separate mobile site which has a different URL and different HTML than its desktop counterpart, requiring Google to crawl and index multiple versions of the same site.

One Website, Many Devices

If the site in this example is responsive, this person will have a positive user-experience when transitioning from mobile to desktop because they will view the same site on their desktop as they did on their smartphone. On the other hand, if the site is a dedicated mobile site, this person will become frustrated with the fact that they have to locate the desktop version of the site, and find the product all over again.

Easier To Manage

Having a separate desktop and mobile site requires having separate SEO campaigns. Managing one site and one SEO campaign is far easier than managing two sites and two SEO campaigns. This is a key advantage a responsive website has over a separate mobile site.

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