Website Performance
Ever stop to think that maybe your site isn’t getting results like you hoped – because it’s not loading fast enough? If you haven’t, it’s time to start. To put it bluntly, performance can make or break a website.
Although the number of users accessing the internet on slow dial-up connections is shrinking (3-5% in US), the percentage of folks using mobile phones to access the web is increasing dramatically; and for some sectors, such as social media and search, mobile has already exceeded desktop usage. If you have a smartphone, then you know how frustrating it is to wait for a web page to fully display over a cellular data connection, therefore website performance is very important to take a look at.
Website performance is critical regardless of how your users access your website. A study by Google showed that in the addition of just 100 to 400 milliseconds to their search results page resulted in reduced searches. Other studies show that users expect a site to load in under 2 seconds, and nearly a third of your audience will leave your site for another if it doesn’t. Furthermore, those people aren’t likely to come back. Google has added site speed to its search algorithm, so if your website is taking too long to load, it’s not likely to show up in that first screen of results.
There are many things you can do to improve the performance of your website, and they fall under two broad categories: limiting file sizes and reducing the number of requests to the server.
Speed Matters
The following list only scratches the surface for website optimization, but it gives you a general idea of what can be done.
Image Optimization
Images are the vast majority of your site’s file size, and optimizing images to reduce their size can make your site load several times faster.
The following list contains key points for optimizing images on your site:
Every trip to the server in the form of an HTTP request takes a few milliseconds, and those milliseconds can add up. All those little Twitter widgets, Facebook Like buttons, and advertisements can make dozens of server requests each. You may be surprised to see how many server requests even a simple website makes.
Recommended Website Performance Tools
GTmetrix – https://gtmetrix.com – A free tool that analyzes your page’s speed performance.
Pingdom – https://tools.pingdom.com – The test is designed to help make your site faster by identifying what about a webpage is fast, slow, too big, and so on.
Let Us Optimize Your Website Speed
Is your website sluggish or even just running a little slow? Are you keeping file sizes as small as possible? Is your website making unnecessary server requests? We are specialized in getting the maximum performance out of any type of website, including yours. Our goal when optimizing any website is to get the maximum out of it performance wise. After analyzing the website we will optimize all the possible performance issues so the website performs at a much higher speed. Contact Us today to get a free quote.