Search Engine Optimization

Search engine optimization (SEO) is the art and the science of getting a website to appear prominently in organic search engine results when a search submits a query relevant to that website.

When people see an ad on TV and they want to learn more, what do they do? They go online and search. And when someone types a keyword into Google and clicks the search button, there are only two possible outcomes:

1. They will find you.
2. They will find your competitor.

When it comes to website design, or to redesigning an existing site, the time to bring in SEO expertise is now. SEO concerns and considerations must be raised before a site is speced out, during the development, design, and build processes, as well as after the launch. Minnesota Design Studio’s Search Engine Optimization Friendly (SEO) sites are designed to increase search engine ranks, drive more qualified traffic and increase quality and quantity of internet leads. SEO campaign results are tracked with Google Analytics and keyword ranking reports.

Search Engine Optimization

Search engines want to know which website offers the best value for users when they search for a particular concept.

Get Higher Rankings With WordPress

WordPress is one of the best content management systems when it comes to SEO. The best advantage to using the WordPress platform is its’ vast extensibility and ability to be customized. WordPress has built their name for providing a solid SEO foundation as a CMS—and with a very good reason. It’s not a coincidence that WordPress sites tend to rank high on Google and Bing. It’s easy for Google’s and Bing’s spiders to find your web pages, index them, and rank them. Its success can be attributed primarily to the built-in features that make it easy to customize a site, especially for businesses or authors with little technical experience.

Higher Rankings With WordPress

Over the last decade WordPress has taken over the web development world as the platform of choice for many designers, developers, and SEO professionals.

Why Should You Care About Ranking High?

Search engines drive the Internet. If you’re going to grow your business online, you’re probably going to depend on such search engines as Google and Bing to deliver a huge chunk of your customers and clients. A high placement in the search engine ranking pages (SERPs) can drive tremendous growth.

You can leave those rankings to chance and hope for the best. Or you can use SEO, the practice of providing the best possible target for search engines.

SEO is a huge field, with thousands of little details that come together to make a successful campaign.

When you’re finding out about SEO, it’s hard to separate tricks from solid strategies. To understand how search engines work, you need to know why they exist.  Search engines deliver relevance. Relevance means that visitors click on search results and are happy with what the search engine found for them. When that happens, visitors come back, traffic to the search engine rises, and the search engine company’s stock goes up.

Google and Bing want to deliver the most useful websites relating to search terms because it’s good for its business. Same for every other search engine on the Internet. So, if you want to rank high, make it easy for search engines to figure out when and where your site should appear in the rankings.

When you go to a search engine and type a key phrase, the search engine picks the best matches by assessing the following:

  • A site’s authority on the subject: The search engine looks for links from other sites about the search to gauge the site’s authority. Every link from other, relevant sites is a vote for the target site’s authority.
  • A site’s social media reach: The search engine looks at social media citations and “likes” for that site from other relevant social media users.
  • The main focus of the site: The search engine looks at the site struc­ture, so find what its main focus is.
  • Which pages on those sites are most dedicated to the subject.
  • Whether those pages are more relevant than all the other pages in the search engine’s index.
  • The overall “quality” of each site as defined by writing quality, site performance, and visitor response to that site’s search listing.

Latest Project

Recent Testimonials

Tim Thompson
Tim Thompson
21:19 12 Nov 18
We highly recommend Ross for your logo design! He goes above and beyond to deliver professional service with an affordable price tag.
Aleysha Vos
Aleysha Vos
14:27 26 Sep 18
Ross has been a great designer for us on multiple occasions and is our company's go-to guy on all of our designing needs. We love him because quick to respond, flexible to your demands, and he also puts in a few of his extra ideas that make your product better than you could have ever imagined! It's really been a pleasure having Ross to count on.
HOM Property Mgmt
HOM Property Mgmt
04:58 03 Sep 18
Ross has designed and built more than six websites for our different companies, we could not be happier with everything he has done. When anyone has asked for a website designer recommendation, I always point them to Ross at Minnesota Design Studio. A great company and a great guy! Thanks Chad
Curt Jones
Curt Jones
02:04 19 Aug 18
We had been questioning how to approach getting a proper brand for out business and we were blessed with meeting Ross. We sent him examples of other brands in our business explaining what we liked or disliked about them and outlined what are goals were in a brand. He NAILED it on the first design he sent us. I've worked in a number of businesses over the years and Ross offers top notch customer service. He was quick to respond, very creative in his design, affordable, and efficient. I couldn't have asked for anyone better to provide us this service. We look forward to working with him in the future as our business grows.
Brittany Marie
Brittany Marie
03:20 04 Jul 18
I have worked with Ross at Minnesota Design Studio for a few months now and I am extremely pleased with his quality of work and service as well as technical knowledge of websites!
Kevin Huynh
Kevin Huynh
23:07 10 May 18
It was a wonderful experience working with Ross Lund. He truly listens to your ideas and provide excellent creativity and feedback. He is patient and completes your project to 100% satisfactory. I would highly recommend Ross Lund of MN Design Studio for any upcoming projects. 👌
The Abode Salon & Spa
The Abode Salon & Spa
15:18 08 Apr 18
I have been through the mill with graphic designers and I gotta say, this one is super fast and hits the nail in the head every time. AND....the price is totally adorable! I can’t wait to have more done!
Kaitlynn Steele
Kaitlynn Steele
20:34 02 Oct 17
Ross is great! He built the website for our company when we were re-branding. Ross kept us in the loop on how long tasks would take, he took all my feedback seriously, he added in suggestions and features of his own. I talked to him regularly and was always told when a particular task was completed, when he needed something from me and what the next steps were. We received multiple quotes on website design and Ross was the most affordable, the most responsive to emails and calls, as well as had the best track record. We loved working with him!
See All Reviews

© Minnesota Design Studio, LLC. 2018 | Ross Lund | Google | Facebook | LinkedIn | Terms of Service | Privacy Policy

Get A Free QuoteMinnesota Web DesignMinnesota Logo DesignMinnesota Design CompanyMankato MN Website DesignMinnesota Design StudioWeb Design in Mankato