Search Engine Optimization

Search engine optimization (SEO) is the art and the science of getting a website to appear prominently in organic search engine results when a search submits a query relevant to that website.

When people see an ad on TV and they want to learn more, what do they do? They go online and search. And when someone types a keyword into Google and clicks the search button, there are only two possible outcomes:

1. They will find you.
2. They will find your competitor.

When it comes to website design, or to redesigning an existing site, the time to bring in SEO expertise is now. SEO concerns and considerations must be raised before a site is speced out, during the development, design, and build processes, as well as after the launch. Minnesota Design Studio’s Search Engine Optimization Friendly (SEO) sites are designed to increase search engine ranks, drive more qualified traffic and increase quality and quantity of internet leads. SEO campaign results are tracked with Google Analytics and keyword ranking reports.

Search engines want to know which website offers the best value for users when they search for a particular concept.

Get Higher Rankings With WordPress

WordPress is one of the best content management systems when it comes to SEO. The best advantage to using the WordPress platform is its’ vast extensibility and ability to be customized. WordPress has built their name for providing a solid SEO foundation as a CMS—and with a very good reason. It’s not a coincidence that WordPress sites tend to rank high on Google and Bing. It’s easy for Google’s and Bing’s spiders to find your web pages, index them, and rank them. Its success can be attributed primarily to the built-in features that make it easy to customize a site, especially for businesses or authors with little technical experience.

Why Should You Care About Ranking High?

Search engines drive the Internet. If you’re going to grow your business online, you’re probably going to depend on such search engines as Google and Bing to deliver a huge chunk of your customers and clients. A high placement in the search engine ranking pages (SERPs) can drive tremendous growth.

You can leave those rankings to chance and hope for the best. Or you can use SEO, the practice of providing the best possible target for search engines.

SEO is a huge field, with thousands of little details that come together to make a successful campaign.

When you’re finding out about SEO, it’s hard to separate tricks from solid strategies. To understand how search engines work, you need to know why they exist.  Search engines deliver relevance. Relevance means that visitors click on search results and are happy with what the search engine found for them. When that happens, visitors come back, traffic to the search engine rises, and the search engine company’s stock goes up.

Google and Bing want to deliver the most useful websites relating to search terms because it’s good for its business. Same for every other search engine on the Internet. So, if you want to rank high, make it easy for search engines to figure out when and where your site should appear in the rankings.

When you go to a search engine and type a key phrase, the search engine picks the best matches by assessing the following:

  • A site’s authority on the subject: The search engine looks for links from other sites about the search to gauge the site’s authority. Every link from other, relevant sites is a vote for the target site’s authority.
  • A site’s social media reach: The search engine looks at social media citations and “likes” for that site from other relevant social media users.
  • The main focus of the site: The search engine looks at the site struc­ture, so find what its main focus is.
  • Which pages on those sites are most dedicated to the subject.
  • Whether those pages are more relevant than all the other pages in the search engine’s index.
  • The overall “quality” of each site as defined by writing quality, site performance, and visitor response to that site’s search listing.

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