Search Engine Optimization Archives - Page 2 of 3

What is the Google Toolbar? Should I install it?

November 1, 2012February 15, 2013

The Google Toolbar is an add-on for both Microsoft Internet Explorer and Mozilla Firefox Web browsers. The Google Toolbar includes several features that should be useful during the various stages of SEO. These features include the Google PageRank of a Web page, a tool to highlight a given keyword within a page, and an AutoFill option to cut down on the time spent typing the same information over and over again. The Google Toolbar displays the Google PageRank of any Web site you visit. Google PageRank is a numerical value ranging from 1 to 10 that acts as an indicator of the general importance Google has assigned to the individual web page. Generally speaking, when you are looking for linking partners, higher PageRank sites are more attractive targets. The Google Toolbar allows you to highlight any keyword on a Web page. You can insert a keyword into the Google Toolbar to quickly see where and how the keyword is used throughout the web page. The toolbar highlights the keyword whenever… Read More »What is the Google Toolbar? Should I install it?

Creating Search Engine Optimized Web Pages

October 28, 2012October 28, 2012

Creating search-engine-optimized web pages should be the top priority of a successful internet marketing campaign. Taking care of technical factors such as filenames, title tags, meta description tags, meta keyword tags, and meta robots tags is crucial to making sure the search engine spiders can determine the relevance of your web site. Optimizing your content with header tags and other text modifiers allows you to stress the main ideas and topics that your content covers. Choose Filenames Every Web page that you create is stored in a file. Every file has a name. Using filenames that are relevant to the content of your web page is important for numerous reasons. Besides your domain name, the search engine spiders see your filenames before anything else. If filenames are not relevant to the content contained on the pages, the search engines can algorithmically detect disconnect. Taking the extra time to ensure that filenames are properly designed can provide an added boost to your rankings. Optimize Images Search-engine spiders are becoming more sophisticated… Read More »Creating Search Engine Optimized Web Pages

Why Do You Need A Sitemap?

October 20, 2012

You can create a sitemap to function as an outline or index of your entire website. You should structure it using the same hierarchy that you used when you created you website structure. Start of with your home page and build out from there with all the pages linking to it. Name it sitemap.html or sitemap.php. Such names help the search engines to recognize that the file is indeed a sitemap. Automatic sitemap generators like the one at www.xml-sitemaps.com help automate this process. A benefit of having a sitemap is that it gives visitors a place to potentially find what they are looking for without getting lost in the navigation of your website. A sitemap can help your visitors understand the website layout, and give them a quick access tool for all the pages within the website. As you add new pages to your website, make sure to add them to your sitemap. Search engines tend to reward websites with fresh and up to date content. A sitemap enables search… Read More »Why Do You Need A Sitemap?

Building Quality Back Links

October 19, 2012January 29, 2013

Save yourself a tremendous amount of time and effort by acquiring a few high-quality, authoritative links versus a large quantity of low-quality links that are not related to your web site. You can easily build a huge quantity of links back to your page by either manually submitting or purchasing software that mass-submits your web page to thousands of online guest books, forums, blogs, directories, and other link sources. However, this type of activity is often detected as span by search engines and therefore should be avoided. Search engines are becoming increasingly sophisticated and capable of detecting the difference between natural, relevant links, and unnatural, irrelevant links such as those typically submitted by software. Just one or two high-quality links can provide the same if not greater search-engine-optimization benefit than hundreds of low-quality links. All the major search engines, particularly Google, embrace this approach to link building.

Mankato MN SEO Company

October 2, 2012January 29, 2013

Google recommends asking the following questions: Can you show me examples of your previous work and share some success stories? Do you follow the Google Webmaster Guidelines? Do you offer any online marketing services to complement your organic search business? What kind of results do you expect to see, and in what time frame? What’s your experience in my industry? How long have you been in business? Beware of black hat practices. Ultimately, you’re responsible for your own site. An unethical SEO might deliver short-term results with very long term consequences, such as getting banned from the search engines for certain shady practices. And once you’re out it’s very difficult to get back in.

Optimizing A Website For Search Engines

September 16, 2012January 29, 2013

Below are some tips for optimizing pages. Don’t sacrifice human readability when trying to use search terms. People Buy – Search Engines Don’t! Use Keywords In Your Page URLs Use Keywords As Terms In The Navigation Include The Same Four Primary Keywords You Selected For Optimization In The First Paragraph Of Text For That Page Use The Same Four Keywords In The ALT tags Use Keywords As Part Of The Link Rather Than The Phrase “Click Here” Some Search Engines Use Cues From The HTML Code To Distinguish Text That Appears In Headers Or SubHeaders (Different Sizes) Meta Tags Should Go At The Top Of The Source Code Text Should Be The First Page Content That Search Engines See