Website Maintenance Archives - Minnesota Design Studio

Why Keep Website Content Current?

October 7, 2012

Search engines favor websites that have fresh content. Keeping your content current is fundamental and necessary to achieving and maintaining high search engine rankings. Search engines consider fresh content to be of greater value than outdated content, penalizing websites that remain unchanged and rewarding sites that maintain fresh content. A great approach to keeping content fresh is to launch a company blog. A blog can serve several useful purposes including keeping your visitors informed and educated.

Google Analytics

September 3, 2012January 31, 2013

Google Analytics is an excellent free analytics tool for website owners. Almost half of all websites use this tool to monitor site activity. The upsides for Google Analytics are: It’s FREE! It allows more in-depth analysis than most of the other free statistical packages You don’t need a paid AdWords campaign to take advantage of it Like all other statistical packages, Google Analytics allows you to see your traffic, pages per visit, and referrers. Unlike many other low-end packages, you can easily set specific time frams, review time-onsite, and see paths through the site. Google Analytics integrates easily with Google AdWords. By combining performance reports, you can see how paid search terms correlate with the paths through the site or how landing page characteristics may predict which users will take advantage of a special offer in your ad.

Maintaining Fresh Content

September 2, 2012January 31, 2013

Updated content impresses customers and prospects. It demonstrates your commitment to your website, and even more so, your respect for customers’ time. An updated site helps attract new customers in those first crucial seconds and brings them back for repeat visits. Some search engines consider updated content when ranking your site in search results. The more often a site is updated, the more relevant search engines consider it to be.