- Are you interested in introducing your site or branding it?
- Are you competing for sales on specific goods?
- Are you trying to capture the interest of prospects researching major purchases so that they visit your store?
- How does a Pay Per Click Campaign fit into your overall marketing plan?
A Pay Per Click campaign is a matter of trial and error. You should produce and test multiple versions of your ads until you find the combination of ad content and search terms that produces the best results. A Pay Per Click Campaign requires a time commitment to set up and monitor, especially in the early stages.
Pause your campaign occasionally and narrow your geographic reach, rather than run it evenly over time and place. In most cases, you will gain better visibility and more click-throughs from qualified prospects if you spend more money over a shorter period than if you spend a little bit of money all the time.
Best times to use your Pay Per Click Budget:
- You first launch your site for greater visibility and branding.
- You’re waiting to get out of the Google sandbox, for link campaigns to kick in, or for search engines to index new pages.
- You add important new products, services, content or features to your site.
- You can’t reach first-page in natural search results for a particular keyword.
- You’re trying to reach prospects in a targeted geographical area.
- You can identify the demographics of the audience you’re trying to reach.
- You target audience is online during certain hours.
- Seasonal campaigns or other key points in your own annual sales cycle.
