Mankato MN Search Engine Optimization

You can use free software like Xenu Link Sleuth, found at: http://home.snafu.de/tilman/xenulink.html The software lets you check your website for broken links or pages that do not exist. If you link to a page that does not exist, the search engine spiders may try to crawl and index that page. You can be negatively penalized for the search engines if too many of these broken links exist, either as internal or external links on your website. If you are linking to external pages on other websites, do frequent checks to make sure they have not been taken down or moved. Although you cannot control the actions of other webmasters, you can make sure that you do not link to pages that no longer exist or whose content has been changed.

When optimizing your website, you should strategically place one or two target keywords in the title tag of your webpage, as well as in the description and keyword meta tags. Your selected keywords should ideally be the starting point used to generate the content for each webpage you construct. If not, you should make sure that your target keywords are strategically sprinkled throught the page. When you are building backlinks to your pages, keep the target keywords for each page in mind. Be realistic when you select your head terms, and evaluate the competition. Picking broad head terms that have established web sites ranking for them within the top few search results is setting yourself up for failure if you are starting from scratch with a nonestablished domain.  Although ranking within the top few organic results for the keyword could lead to significant revenue generation, a newly established website with no authority in the eyes of search engines stands little chance of gaining top placement for such a competitive broad head… Read More »Adding Target Keywords to Meta Tags