Mankato – Graphic Design – Web Design Company
First Website Mockup For Area M Environmental Consulting.
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Common Web Design Questions
Optimizing A Website For Search Engines
Below are some tips for optimizing pages. Don’t sacrifice human readability when trying to use search terms. People Buy – Search Engines Don’t! Use Keywords In Your Page URLs Use Keywords As Terms In The Navigation Include The Same Four Primary Keywords You Selected For Optimization In The First Paragraph Of Text For That Page Use The Same Four Keywords In The ALT tags Use Keywords As Part Of The Link Rather Than The Phrase “Click Here” Some Search Engines Use Cues From The HTML Code To Distinguish Text That Appears In Headers Or SubHeaders (Different Sizes) Meta Tags Should Go At The Top Of The Source Code Text Should Be The First Page Content That Search Engines See
Google Analytics
Google Analytics is an excellent free analytics tool for website owners. Almost half of all websites use this tool to monitor site activity. The upsides for Google Analytics are: It’s FREE! It allows more in-depth analysis than most of the other free statistical packages You don’t need a paid AdWords campaign to take advantage of it Like all other statistical packages, Google Analytics allows you to see your traffic, pages per visit, and referrers. Unlike many other low-end packages, you can easily set specific time frams, review time-onsite, and see paths through the site. Google Analytics integrates easily with Google AdWords. By combining performance reports, you can see how paid search terms correlate with the paths through the site or how landing page characteristics may predict which users will take advantage of a special offer in your ad.
