Bing is the search engine of Microsoft Corporation and was released in 2009 to replace Microsoft’s predecessor search engines Live Search, Windows Live Search, and MSN Search. Since its launch Bing has captured considerable market share from its primary competitors 
Google and Yahoo. In addition, Bing announced a partnership with Yahoo to replace Yahoo’s existing search technology with Bing, thereby placing its search technology as the second most important next to Google for purposes of search engine optimization.
Similar to Google, the most important factor for improving your organic search ranking on Bing is to build you Web site authority through link building. The more quality links that point to your site, the more likely it is that you will rank high for your target keywords. Other standard SEO tactics, such as optimizing your title and description mega tags, as well as writing compelling, keyword rich content, lead to better search rankings on Bing.
Unlike Google, Bing provides a section dedicated to related searches as part of its search-engine results page. Related searches provide Bing users with the ability to dive deeper into search results, which means you want to optimize your site accordingly when optimizing for Bing.
Three other areas that are especially important to ranking well on Bing in include image, video and local search. With images and videos make sure you are optimizing with alt tags and tagging videos with descriptive keywords. With local search make sure your company is listed as part of Bing Maps, located at www.bing.com/maps
How To Add Your Business to Bing Maps
1. Goto https://ssl.bing.com/listings/BusinessSearch.aspx
2. Fill in the requested information about your business
3. Click to check your listing to verify that your company is not already part of Bing Local Maps
4. Click Continue and select your categories, review your submission and submit it to Bing Local Listings
