Category Archives: Website Maintenance

Why Keep Website Content Current?

Search engines favor websites that have fresh content. Keeping your content current is fundamental and necessary to achieving and maintaining high search engine rankings. Search engines consider fresh content to be of greater value than outdated content, penalizing websites that remain unchanged and rewarding sites that maintain fresh content.

A great approach to keeping content fresh is to launch a company blog. A blog can serve several useful purposes including keeping your visitors informed and educated.