Adding user reviews and testimonials to your website can have a positive impact on your search engine rankings, while enhancing the overall credibility and sales of your website. Reviews provide an opportunity of your website visitors to learn from previous customers, while providing you with fresh user generated content, which search engines love.
User reviews have the same selling power as a testimonial. If you offer a product or service, other user reviews can help increase sales. People find comfort in knowing that others have used the product or service with good results.
Adding the ability for users to post feedback on your website is an effective approach to maintaining fresh current. Each user review adds original content to your website that is often keyword rich. User generated content if free and tends to be favored by search engines because it is seen as authentic.
